- Airdrops
- Via twitter - drop your email / ENS address
- Via premint / heymint - waitlist
- Creating an allow list to mint NFTs
- Brand ambassadors / superfans
- Draft the long roadmap and get it out for the audience to view
- Promote the concept of eventual “governance” and decentralised initiatives
- Education - “how can the traditional web2 users to educated / learn around how to use this new set of technologies”
- Targeted reviews from beta users sharing their thoughts of the product
- Set up partnerships - with complementary projects, which can work on integrating your own project
