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Introduction
Hey everyone, we are back with another edition.
In the spotlight today, we’ve got Today The Game - building a social simulation game. It’s being built by an Oscar winning team & leaders from Nintendo, SEGA, Unity & Epic. It's power-packed!

Socials References 🌍

Sections of the newsletter
  • Description ✍🏼
  • Team 👷🏼‍♂️
  • Funding & Support 💲
  • Core Product Details & Experience ⚒️
  • Community curation & engagement 🌐
  • Degen details 💰
  • Business model 🤑
  • Utility & Benefits 🚀
  • Post mint details 🛣️
  • Key details / What do we like? 🎯
  • What are we keeping an eye on? 👀
  • Closing thoughts 💭
 

Description ✍🏼
  • Building a simulation game focused on adventure, fantasy genre
  • They are developing at the intersection of web3 gaming and the AI ecosystem
  • You can design virtual worlds, specifically islands, and are joined by digital AI-based NPC companions who become your residents
  • Focused on strong digital experiences, providing AI-based tools for building personalised islands
 

Team 👷🏼‍♂️
  • A super stacked team from the best of both worlds - storytelling and gaming, including Oscar winners and leaders from Unity, SEGA, Nintendo, and many more
  • Team overview:
    • Michael the founder and CEO, has previously led products generating $800 million in revenues, showcasing massive scale.
    • Benjamin is the co-founder & creative director who also won an Oscar for their Swan Song for Apple TV+ and Stutterer
    • Donaldo is the head of growth for community
    • Mirror is also a part of the team :)
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PS: They are also hiring ML researchers, AI engineers, Game Economist and a few more profiles, with some really good job works - that’s some serious stuff being built. Check them out here.
 

Funding & Support 💲
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  • They must have definitely raised a sizable round of funding since:
    • Hiring for some key hot profiles like ml researchers, game economist
    • Doing the first mint free - need to have a capital to run it through and sustain the economy. Something not possible without funding 🙂
 
I’ll do some more digging on this.
 

Core Product Details & Experience ⚒️
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  • The focus is on building immersive experiences and leveraging AI to make it as personalized and user-friendly as possible for the player
  • A quick tldr of the lore, you can read it here
    • Alyanya's message comes from a distant, mystical planet called Une, where her civilization thrived in harmony with nature, bonding deeply with unique creatures called Hōyōs.
    • This idyllic existence was disrupted by newcomers, forcing the planet to protect its inhabitants by putting them in a state of forced hibernation. Alyanya, now in a liminal state, has devised a game that acts as a bridge between our world and hers.
    • By playing this game, designed to reflect Une's essence, players inadvertently send love and healing to awaken Alyanya's people.
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  • This narrative offers a unique blend of science fiction, environmental consciousness, and the power of collective action through gameplay, aiming to save a civilization across the cosmos.
  • It's a compelling, innovative game concept that merges storytelling with a purposeful mission, appealing to gamers and environmentalists alike.
 
Some of the key offerings & features include:
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Community curation & engagement 🌐
  • They have been curating and connected with the communities over a year now
  • They also airdropped SBTs to 243 users who have the AL for the upcoming mint and have been early supporters of the game since a long time
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  • They have very good traction on social platforms, with almost 40k members on Discord and 180k followers on Twitter.
  • One very cool campaign that they ran recently was, planting trees IRL to be eligible to get an AL spot, a pretty unique concept. Loved it!
  • Running a weekly community update campaign as well on twitter, which has been running over 60 weeks now, that’s commendable - keeping the users updated about the progress and development progress. They’re also taking feedback real-time and getting those integrations going.
  • The community was also engaged in finalising the final supply size for the upcoming mint.
 

Degen details 💰
Some info about the mint:
  • Mint type: Genesis collection
  • Name: Ancient seed mint
  • Supply: 777
  • Cost: FREE
  • Chain: ETH
  • Date: TBA
 
Through this mint, you will also gain access to the second mint (probably with a larger supply), named the Mythic Seed Mint.
 

Business Model 🤑
  • Primarily from my experience of gaming it should be via IAPs (in-app-purchases)
  • The second collection can probably be a priced one
  • They can have partnerships with bigger projects having their own lands (they’ve got a partnerships lead so my assumption)
 

Utility & Benefits 🚀
  • Access to next mint: Mythic collection
  • Early access to the platform, games & beta testing prototypes
  • Exclusive airdrops
 

Post mint details 🛣️
  • Not much has been shared about the core game details post mint
  • But one should expect more info on the core utilities for the game + teasers + build up to the second mint - one such thing is:
    • The launch of The Garden - a platform to stake the minted seeds and earn rewards / multipliers
       

Key details / What do we like? 🎯
  • Free mint for a gaming project with a small supply is always the best offering ever
  • Extremely experienced team from winning Oscars, Nintendo, Sega coming together and building this for a few years now
  • Very good graphics and traction on socials (almost 40k members on discord & 180k followers on twitter)
  • AI x web3 gaming - is going to be one of the biggest narratives of the year IMO; if they are able to launch soon and join the hype chain, can run really well
  • I always love the integration of Web2 and Web3, creating Web2.5 styled games with genuinely fun gameplay backed by strong blockchain-based game economics.
 

What are we keeping an eye on? 👀
  • Not a lot of info has been revealed around the core utilities of the assets in particular other than a few access to the upcoming mints
  • Again, building an actual games takes ALOT of time & money, it’ll be interesting to see how they run through with monetisation specifically with the low attention span & loyalty for crypto users
  • They face some stiff competition with other AI x Web3 gaming players with Echelon Prime leading this category, followed by AI arena and others
 

Closing thoughts 💭
  • Overall looking a very strong team + narrative + hype being built
  • Since it’s a free mint, seems a straightforward mint if you’re on the AL
  • It will be interesting to keep track of the post-mint details and information. I'm particularly looking forward to when the playable experiences start. With Parallel Colony also set to launch soon, having an early mover advantage will be worthwhile.
 
Again, these are just my individual thoughts and not any financial, legal, tax or any other form of advise. Please do your own research and invest accordingly!
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